Social Media Effects Business

Every business needs to consider the environment they are operating in, and that includes the virtual environment.

Task Oneeye.pngWatch the videosWatch the following videos and make some notes on the impact social media has on businesses. Consider these questions when watching the videos:
  • What social media is used by businesses and how?
  • How has social media improved businesses ability to market themselves?

Video 1:



(SayItVisually, 2010)

Video 2:



(Socialnomics09, 2011)

Video 3:


(Xplanevisualthinking, 2009)


Task Two
group.pngGroup Discussion
In your group identify ways ways in which social media impacts on the business organisation in terms of the customer, the owner, and the community by completing a Consequence Map. 


book_edit.pngPrint the consequence map, or copy the file, to your portfolio.


For help with a Consequence Map, refer to the Tool Test page.

to_do_list_cheked_all.pngCheckpoint



Before you move on you should have added the following to your portfolio.
  • A Consequence Map identifying the ways social media impacts on a business.

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I'm Ready to Move On